PEPSI | AIN'T NOBODY BETTER
Pepsi is a carbonated soft drink with a cola flavor manufactured by PepsiCo. It was initially created and developed in 1893 by Caleb Bradham in the United States and became known as Pepsi-Cola in 1898 before being shortened to Pepsi in 1961.
For this campaign, we plan to make the first video promoting Pepsi Max in just 3 seconds, showcasing the product's stills using the proposition "Mejor que Bueno."
The 6-second video will feature dynamic and impactful TVC edits, with 3 or 4 scenes to capture attention. We aim to communicate the Pepsi Max proposition using striking product visuals and engaging narrative structures. We will use close crops, punchy edits, and kinetic type to keep viewers interested. We aim to combine engaging footage and messaging to effectively communicate the Pepsi Max - Mejor que Bueno - proposition.
The final 15-second video will develop a narrative. However, because viewers can skip after 5 seconds, we must land the product and proposition early to maximize resonance.
These videos are re-imaginings of the TVC, with narratives and structures that allow for deeper exploration. We will start and end with core campaign messaging, focusing on the product and talent. We will use dynamic overlays and strong branding to bring the script to life. This approach ensures that each video captivates from start to finish, leaving a lasting impression on the audience.
